![]() ![]() ![]() ![]() When a customer does a Google search that fits your product or service, Google Ads uses your Target CPA to set a bid based on the auction's likelihood to convert. When you create the Target CPA (target cost-per-action) bid strategy, you set an average cost you'd like to pay for each conversion. Target CPA bidding is a Smart Bidding strategy that sets bids for you to get as many conversions (customer actions) as possible. Learn more about Changes to how Smart Bidding strategies are organized Maximize conversions with a set target CPA will behave like a Target CPA strategy does today, and similarly, Maximize conversion value with a set target ROAS will behave like a Target ROAS strategy does today. With an optional target, Smart Bidding will optimize to these goals the same way it would for Target CPA (cost per action) and Target ROAS (return on ad spend). Be aware that for Video Action campaigns, these are 2 different bidding strategies. Note: Starting in July, you’ll find optional target fields in Search campaigns for new Maximize conversions or Maximize conversion value bid strategies. ![]()
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